Frequently Asked Questions (FAQs)

people with dementia

What can be done to help people with dementia?

CARE AWARE International has produced an on-line training course specifically aimed at your needs. ‘I am CARE AWARE®’ has been established by tradespeople for tradespeople who deal with the public and by carers for carers of people with dementia. CARE AWARE® want to support you to be aware of the needs of people with dementia, and to help you respond appropriately.
We provide:

  • Training designed to help you act appropriately and enhance your brand as a caring business
  • A code of conduct to protect the public
  • A register of businesses who are Care Aware®
  • The “I am Care Aware®” card scheme

How do I access the training?

The training is on-line and can be accessed by registering at
How long does it take and is there a test?
It takes about 3 – 4 hours to complete. Yes there is a small test but it is quite straightforward and it does not ask questions that you have not covered in the training.

What happens after I have done the training?

The form you will complete at registration will be added to a photograph of yourself (you need to upload this) and then we will produce your CARE AWARE® ID card and registration number. Within a short time frame we will send you your CARE AWARE®’ ID card and, with your permission, enter you on a register of businesses/tradespersons who are CARE AWARE®. This register will be on-line and promoted and advertised through dementia charities and local groups right across the UK.

Why should I bother doing this course? What is in it for me?

Research has shown that businesses that put customers first in a responsible way (known as corporate social responsibility) have three major advantages over their competitors:
1. Increased business opportunities
2. Increased value of their company
3. Superior long-term financial performance
In addition to this there are other broader positive impacts such as:

  • Customer trust
  • Satisfaction
  • Brand loyalty, and
  • Reputation

You get free access to the world’s first global dementia friendly TRADE community®. This supports your on-going CPD and makes you a better Care Aware® Practitioner.
How does this help the person with dementia and their carer?
By having an increased awareness of dementia and following our codes of conduct and processes, it helps in the following ways:

  • People with dementia (reduced anxiety, minimal disruption to life and home, improved safeguarding concerns, reduced financial abuse, improved living space)
  • Carers of people with dementia (reduced anxiety, comfort in the knowledge that the tradesperson is trained in dementia, better coordination of trades)

Do I have to do it?

No. However, your business may want to consider the Equality Act (2010). This law makes it illegal for people to be treated less favourably because of their age, disability, gender, race, religion or belief and sexual orientation or transgender.

Also, there are voluntary standards that companies may want to sign up for (BS 18477 – Inclusive service provision. Requirements for identifying and responding to consumer vulnerability). This helps businesses gain a competitive edge as well as – Reputation and trust, competitive advantage, compliance, employee engagement, doing the right thing and financial gains.

I’m an apprentice and want to learn my trade first and foremost.

Learning skills to do your job is a very important part of your apprenticeship. However, it is not the only part. If you do not provide good customer care you will not be successful and you will not be able to carry out the skills you have learnt. CARE AWARE® training builds on those good customer skills that you need to earn money, understand your customer and behave appropriately around people with dementia.

By the time you reach age 50 you will have had many, many customers with dementia or come across many people who are forgetful. Also, by the time you are 50 there will be 2 million people living in their own home or rented accommodation with dementia. How many of those 2 million people will be your customers? CARE AWARE® can make your business more competitive in a challenging marketplace, become an established brand known for excellent customer care and make you successful and the best around?

Are there other schemes like this?

No. This is a world-first dementia-specific initiative within the construction industry.

What next?

Half of the people working in Care Aware International have their own construction business and have over 75 years of experience combined. They have set this up for you, trade to trade, as they know it is not only the right thing to do, but essential to deliver a good quality professional and responsible service.

Start your training today by logging on to and make a difference to you, the person with dementia and the community.

I want to do the course – how much does it cost and do I only have to do it once?


Are the CARE AWARE processes and code of conduct only for people with dementia?

No. The principles we have set out in this training can be used for all people especially the elderly and people with other disabilities. It is good practice. The benefits of using it for people with dementia is that it demonstrates that you have a higher level of knowledge, a higher level of understanding, a better level of customer care (compared with your competitors) as well as demonstrating flexibility in your practice.